Q&A
How long have you been with the Design
department?
Five years
What other, if any, professional work positions have you
held?
Before coming to UC Davis, I taught in the School of Architecture
at Nottingham University in the UK. I also taught at the
University of Dublin, the Open University, and Birmingham City
University. For a brief while I worked at a web design firm in
London, too.
Where could we find examples of your work?
https://ucdavis.academia.edu/SimonSadler
Think about one of your favorite projects that you’ve
worked on.
I’m a writer, not a designer, but sometimes I work on projects
that are a little like design. For instance, I’ve been working
with a University of California cross-campus group called
Critical Sustainabilities (https://critical-sustainabilities.ucsc.edu)
which creates public scholarship on sustainability practice and
theory in California. I’ve contributed short essays on topics
which I know about, and met with colleagues in Santa Cruz and
over the web. We’ve been able to show that there is no one
sustainability nor one way of thinking about what sustainability
needs to be. We’re hoping that this is a way of starting and
widening an urgent conversation for lots of people.
What led you to become a design educator?
I am fascinated by history, and I’m fascinated by design. It was
a real tear for me at school, which path to take, and teaching
design studies allows me to follow both passions at once. I
recently realized that my role models were probably a couple of
history teachers at school. (I tried to find them to tell them
but the trail went cold!) I know of no way of more rapidly
expanding our understanding of the world than by discovering
where we’ve already been and, by extension, where we might be
going. And I know of no subject under the sun that doesn’t
connect with design—it’s a way into everything.
If you could teach any course, what would it
be?
I’m working on a syllabus about the history of cars. It’s like a
taboo subject at university, yet the car has been a determinant
of lives, deaths, cities, spaces, desires, the economy, and even
climate for more than a century. At UCD there is an Institute of
Transport Studies, though I suspect I’m one of the only arts and
humanities faculty involved in its Graduate Group.
What do you think is the most difficult challenge
designers struggle with?
How to do what needs to be done—socially, aesthetically,
organizationally—given all the political and commercial
constraints in which design takes place.
What do you think is the most pressing problem designers
should be addressing today?
Inequality and climate change, though those are responsibilities
for all of us, not just designers. But designers can hopefully
represent, as citizens, some of the concerns of “the 99%” on the
inside of industry.
What are 6 things you believe all design students should
read or watch?
1. Something shockingly utopian and critical. Marx and
Engels’ Manifesto of the Communist Party (1848) still
has that effect.
2. Something shockingly dystopian and critical, projecting the
outcomes of our designs. The British television series Black
Mirror (2011-13) is a funny and distressing satire on
our fixation with technology and media. (Viewers of a sensitive
disposition should skip the first episode of season 1. It
arguably crosses a line.)
3. Students should “watch” a living and complex design very
closely, perhaps through a really good guided tour of a city or
building by an historian. For instance, by catching the monthly
tour of Bernard Maybeck’s First Church of Christ, Scientist
(1910) in Berkeley.
4. Something that takes them to a different time and place. As a
student, I was transported to the 15th-century Florentine
Renaissance by Michael Baxandall’s Painting and
Experience in 15th century Italy (1972). I learned to see
like a barrel-maker.
5. Something that shows the designing and making and use of
an object completely. The documnary Note by Note:
The Making of Steinway L1037 (2007) depicts a piano as the
center of a small world.
6. Something about the business of design—its
impersonal globalism and personal relationships, its money, and
love, and cruelty, and wonder. Walter Isaacson’s Steve
Jobs (2011) was a bestseller.