Rebecca Creger shows an example of Project 2: Type Hierarchy Studies. This multi-week project is key to mastering the basics of typography and expressing what Paul Rand calls “the relationship between form and content,” his well-known definition of design. Students experiment with a given set of text to create compositional alternatives that express clear information hierarchy and relationships.

The project begins with one size and one weight of Universe and builds in complexity as more sizes, weights, and styles are introduced each week.