Following Professor Tim McNeil’s brief presentation on his new book—The Exhibition and Experience Design Handbook—he will sign books and join visitors in the galleries to discuss exhibition design. McNeil designed the current exhibition, Deborah Butterfield: P.S. These are not horses. Books will be available for purchase at the event.

Timothy J. McNeil is a professor of design and the director and curator of the UC Davis Design Museum. He weaves together exhibition design practice, methods and techniques within an historical framework for understanding how the discipline contributes to the expanding role of creating experiences in his new book, The Exhibition and Experience Design Handbook. 

“Twelve essential design principles and methods are discussed and deconstructed using over 250 images, 36 case studies, and multiple examples from a span of 100 years. The book is the ultimate guide to understanding exhibition and experience design.”

In the book, McNeil argues that today’s multi-modal, participatory exhibitions and attractions are bound by a desire to convey information, excite the viewer, and create social and narrative experiences, and that without design employed effectively, these experiential moments would not become lasting memories that inform and inspire an increasingly sophisticated audience.

Organized by the Manetti Shrem Museum and the UC Davis Department of Design.