Studio—4 hours; lecture/discussion—2 hours. Prerequisite: DES 1, 14 (or 21), 15, 16, 115 or consent of instructor. Priority given to Design majors. Multiple, conceptually-linked assignments focusing on the fundamental choices designers make in translating concepts into effective graphic form. Problem finding and analysis of audience needs. Design process from research and initial concepts to project prototypes. Not open for credit to students who have completed course 152 or 152A.