Students in Professor Housefield’s Fall 2015 DES 001 “Intro. to Design” course began the quarter with a multi-step project that required them to work through the design process and submit one or more entries to a design competition sponsored by Capital Public Radio. For the “Print Radio” competition, designers responded to any of three words:
1. passione (passion)
2. avanti (innovation)
3. fresco (fresh)
DES 001 students practiced brainstorming by making associative word lists and conducted research to identify images associated with each word. From these they proceeded to making associated sketches, generating multiple iterations, refining their ideas and critiquing one another’s work in and out of class along the way. Students submitted finished versions of their best designs to the competition. Jurors from Capital Public Radio and the sponsor, Hot Italian restaurants, selected a group of finalists in two categories (one for students, a second for professional designers). All finalists’ work was exhibited in Hot Italian’s Sacramento restaurant. One winner in each category received a $500 cash award and the honor of having their designs reproduced for a limited time on Hot Italian’s to-go pizza boxes.
Students from DES 001 fared well in the competition. Cliff May and Jake Newman were selected as finalists, and their work was exhibited at an awards ceremony and temporary exhibition at Hot Italian. UC Davis Design student Jake Newman’s design for avanti (innovation) won the grand prize in the student category, and he enjoyed sharing his design with a broader audience than ever before.
The UC Davis Aggie newspaper reported on the Print Radio competition and Jake Newman’s success here.
Lecture/Discussion—4 hours. Prerequisite(s): UWP 001 C- or better
or UWP 001V C- or better or UWP 001Y C- or better or ENL 003 C-
or better or COM 001 C- or better or COM 002 C- or better or COM
003 Cor better or COM 004 C- or better or NAS 005 C- or better;
or equivalent. Restricted to completion of UWP 1, or equivalent,
with C- (P) or better. Principles of research writing. Analysis
and development of research topics and effective arguments,
including critical reading, analysis, integration, and
documentation of source material. Not open for credit to students
who have taken UWP 019.
Ph.D. Art History, Boston UniversityM.A. Art History, University of Texas at AustinB.A. French Language and Literature, Vanderbilt University
Fields of interest: History of modern & contemporary art &
design. Marcel Duchamp, museums, narrative environments, and
experience design. Book design after Mallarmé.
