Professor Katharine Burnett was invited to speak on “Branding GTI at the University of California, Davis, Branding Japanese Green Tea to the US Market” at the World O-CHA Tea Festival. The festival was held October 24, 2025” by the Shizuoka Prefectural Government, Japan.

Following her talk, she was interviewed by iconic designer Kashiwa Satō, Creative Director and CEO of SAMURAI, designer for such brands as Uniqlo. Their conversation touched on ways to brand Shizuoka green tea for the international market.