Website Best Practices and Guide


Website Help
Best practices, standards and tips

As we add, update and correct content on the Arts websites, it is important to follow existing formats and stick to the established standards, for consistency across our site. Here is some information to help you do that. For website basics, use the ‘help’ tab on the website log-in pop-up. It’s very easy to use and and understand. Log in to see even more information that the website editors have prepared to help you. 

Style standards

Spelling, abbreviations, capitalization, degrees, majors, and the like follow the Campus Identity Standards, available at the UC Davis Marketing Toolbox page (see the Editorial Style Guide). For example, according to the guide we should use the spelling ‘adviser’ instead of ‘advisor’ on our website, since we do not have any Cooperative extension or Resident advisors on our staff (see adviser/advisor entry).

Phone number format: We include the area code (530-xxx-xxxx) for all phone numbers, and use hyphens rather than periods.

Create an account or request password reset

Our site allows you to create an account if you don’t already have one, or to request a new password if you have forgotten yours. Most staff have an account already. To reset your password, follow directions below and click the “Request new password” link.

If you haven’t been set up with a user account yet, you may create an account by going to and choosing the “create new account” tab, or by clicking on the gear icon that appears in the lower left corner of your screen when you hover there, then choosing the “create new account” link in the box that pops up.




The ucdavis domain is set as “pre-approved,” so by creating an account using your email address, you’ll automatically be granted the access you need. You may be sent an email with a link. Clicking the link confirms that you’re a real person, and allows you the access that matches your site settings. Most users have “contributor” status, which means all changes must be approved before they go live.

If you have questions about creating new accounts on your site, check with your organization admin at you already have a website account, go to to log in, click the Log in link provided in your secondary menu, or use the log in link that appears in the lower left corner of your screen when you hover there over the gear icon.

Map links and addresses

The map links can cause trouble if they don’t reference the Google Earth coordinates. You might have a link that leads to map of the whole United States (not very useful). To avoid this, enter room and building information in the “phone number” field instead of the “address” field in contact information. Please follow this format: Room 170, Everson Hall.

If you have GPS coordinates, go ahead and enter them in the address field.

If you want to add a map link but don’t have the GPS data, you can link to the campus map instead, as in this example for Music ( In 2015 the campus map upgraded many of its links, but not all, so it’s a good idea to check after you add the link. 

Carousels and other images

Please email if you want to add one of the large front-page photos, which are called ‘Carousels’. Attach the photo file to your email. We always need good photos, 6-9 at a time for each department home page. It’s helpful to add a caption that describes the image, for users who depend on screen reader software (for example).

A note about images: Your image should be of sufficient resolution so it does not appear pixelated, at least 72 dpi at the size you want to use it. 

  • Image formats supported: .JPEG, .JPG, .PNG, .GIF

Here are the recommended dimensions (in pixels) for different images:

  • Carousel - 490 x 325
  • Pods - 220 x 190
  • Thumbnails - 120 x 400
  • Overviews - 460 x 200

Here is a cool trick to finding out the exact dimension of images:

  1. Use Chrome as your browser
  2. Right click on the image you’re looking to find the dimension for
  3. Click on ‘Inspect element’
  4. Hover over the image URL and you’ll see the dimensions there

Website Handbook

For even more help and tips gained by experience working on the arts website, see the Website Handbook.


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