Course Description

DES 115: Letterforms and Typography (4)

Studio—4 hours; lecture/discussion—2 hours. Prerequisite: DES 1, 14 (or 21), 15, 16 or consent of instructor. Priority given to Design majors. Fundamentals of letterforms and typography. Characteristics of typefaces; formatting and composition of type. Principles of legibility, visual hierarchy, grid systems, and the integration of type and image. Not available for credit to students who have completed course 22.

Course Description

DES115: Letterforms and Typography (4)
Fall 2015, Winter 2016, Spring 2016

Rebecca Creger shows an example of Project 2: Type Hierarchy Studies. This multi-week project is key to mastering the basics of typography and expressing what Paul Rand calls “the relationship between form and content,” his well-known definition of design. Students experiment with a given set of text to create compositional alternatives that express clear information hierarchy and relationships.

The project begins with one size and one weight of Universe and builds in complexity as more sizes, weights, and styles are introduced each week.

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